MBSA: Managing by Storying Around

David M. Armstrong is a storyteller.

More importantly, Mr. Armstrong has evolved corporate storytelling into a whole new style of management—a style praised by Tom Peters as the leadership answer for tormented managers who need their people to champion initiative.

David Armstrong’s stock in trade is anecdotes—stories about urgency, bravery, wisdom, core values, change management, innovation and having fun in the workplace. Where does he find stories? In the same places he suggests you look for yours—in the eyes and on the faces of the customers, partners and employees who come through your doors every day.

“Every company has a rich heritage of stories,” says David. “I’m just putting my company’s treasure to work.” While it may be true that every company has stories, not every CEO has the vision to search them out and retell them with powerful and memorable morals. That’s what this site is all about—helping you to dig into, discover and use the stories that surround you.

Today Armstrong International is a safe haven in a business world grown confusing and complex. Doing business with Armstrong International is refreshingly simple and pleasant. In fact, today’s dream has become the vision of business as a series of enjoyable experiences.

Use the links below to learn more about David and how he has been managing by storying around for years.

Watch these video clips:

“Leaders on Leadership” Intro

• Empowering employees

• Company history

• Inspiration—storytelling

• Treating family with respect

• Satisfying hunger

• Trying new things

Storytelling

Communication